Amitabh new release to go direct to digital

Amitabh new release to go direct to digital

Amitabh new release to go direct to digital

Mumbai , May 13:

Big ticket releases including Amitabh Bachchan’s Gulabo Sitabo may bypass theatres and premiere directly on digital platforms, being seen as a potential saviour for the film industry in a year marred by the COVID-19 pandemic and uncertainty over when cinemas will open.

Ronnie Lahiri, producer on “Gulabo Sitabo”, neither confirmed nor denied reports.

An insider on the team of “Shakuntala Devi” also did not comment about the film’s digital release.

“Chehre” producer Anand Pandit said a digital release was under consideration. The one official announcement was the release of Nawazuddin Siddiqui’s film “Ghoomketu” last week. It will start streaming on ZEE5 on May 22.

Faced with the question of going direct to digital or waiting for theatres to open after the situation improves, many filmmakers and production houses are exploring the option of heading to streaming platforms, industry insiders said.

“The deal of releasing ‘Gulabo Sitabo’, a quirky comedy set in Lucknow, and ‘Shakuntala Devi’ on Amazon Prime Video has been finalised. The official announcement for both the films is most likely to be made this week,” a source close to the streamer said.“One can’t say the film will lose or gain from a digital release, because when you release a good film in theatres, sky is the limit.”

Ranjini Trinitymirror

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