Amrapali Jaipur adds bollywood magnum opus ‘Manikarnika’

Amrapali Jaipur adds bollywood magnum opus ‘Manikarnika’

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After having their exquisite creations worn by leading celebrities from across the globe in movies like Troy, The Best Exotic Marigold Hotel, Ram Leela, Saawariya, Khoobsurat,Cocktail, and most recently, Baahubali 1 & 2; the heritage jewelers from Jaipur has added yet another blockbuster to its portfolio with Manikarnika. This collection is available at tribebyamrapali.com and across all stores in India.
As the official jewelry design house for the biopic, the Kangana Ranaut starrer will see her as well as the supporting cast adorning exquisite Amrapali jewels throughout the film. Special pieces inspired by the art and architecture of the Maratha region were commissioned by the filmmakers and costume designer Neeta Lulla to epitomize the dual persona of Rani Laxmi Bai as a majestic queen & fearless warrior. Along with Kangana, the rest of the film’s cast will also be seen wearing the jewelry to exemplify their roles and characters.
The script was decoded to create stunning jewelry that elevates the visual journey for the viewer and lends credibility to the characters in the movie. It took 1.5 years and 30 karigars to create an expansive collection of955 piecesin approximately 700 different styles.From royal sarpech’s, delicate hair and nose pins to extravagant head ornaments, the jewelry was meticulously handcrafted in gold plated silver studded with semi- precious and precious stones.
“Amrapali has been an integral part of Manikarnika, where our jewelry was synchronized to fit every character and the larger than life sets& scenes. Our designers and artisans have worked tirelessly for over a year to achieve the desired aesthetics that the script demanded.” said, Rajiv Arora& Rajesh Ajmera, Co-founder of AmrapaliJaipur.
At the onset of the film’s launch, Tribe Amrapali is launching theManikarnika collection, a capsule curation of jewelry that will be seen in the movie.This includes gold plated silver embellished earrings, ear cuffs, neckpieces, statement rings and mathapatti. Available across Amrapali stores and on tribeyamrapali.com, the prices range from Rs.2,000 to Rs. 40,000.

Ranjini Trinitymirror

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