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Cricket World Cup digital content delivers record-breaking numbers

Cricket World Cup digital content delivers record-breaking numbers

Cricket World Cup digital content delivers record-breaking numbers

The International Cricket Council released the final digital content viewing figures for the ICC Men’s Cricket World Cup 2019 confirming the event’s position as one of the world’s most watched sporting events.

Relevant and engaging match and non-match day content ensured record-breaking levels of fan engagement across ICC digital platforms and social media channels. Video content across ICC digital platforms delivered over 3.6 billion views with a further 1 billion views coming via ICC’s official digital clips licensees.

The event also saw record numbers on Twitter and Instagram with a number of videos reaching more than 3 million views. The official ICC YouTube channel saw 2.3 billion minutes of tournament content viewed. Whilst on Facebook, there were over 1.2 billion minutes of content watched, over 10 billion impressions and over 68 million engagements.

“The growth in consumption along with these record-breaking numbers demonstrate the power of cricket to bring together an enormous global audience as well as the increasing appetite of fans to engage with more than just match day content,” ICC Chief Executive Manu Sawhney said.

The most watched video on ICC’s Twitter page was one of India captain Virat Kohli requesting Indian fans to show more respect to Australia batsman Steve Smith, an incident captured during a break between overs.

The #CWC19 conversation generated 31 million Tweets from 20th May to 15th July. A comparison of the official hashtag #CWC19 to last time’s #CWC15 showed more than a 100% growth in tweet volume.

India-Pakistan matches are a top draw in ICC events and so it was no surprise that the most-tweeted match was their league encounter at Old Trafford, the figure of 2.9 million Tweets making it the biggest ODI ever on Twitter. Courtesy: www.icc-cricket.com

Ranjini Trinitymirror

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