Creative Arts Agency and tech company shift7 after their research
says that films with women billed as the lead actor made more money – blockbusters and low-budget movies alike.
It is said that the US movies released between January 2014 and December 2017 and found that Films starring women, not men, do better at the box office,
On Speaking about this C.A.A. agent Christy Haubegger said that “Women comprise half the box office, yet there has been an assumption in the industry that female-led films were generally less successful,”
He also added that “We found data that does not support that assumption.”
The study included films with budgets of under $10 million to above $100 million. Films qualified as female-led if a woman was listed first in promotional materials, billing blocks and credits. Of the 350 films in the study, 105 were led by women.
Researchers also found that movies that passed the Bechdel test – popularized by Alison Bechdel’s 1985 comic strip “Dykes to Watch Out For” that refers to a film that features two women who talk to each other about something other than a man – also made more money than ones that didn’t pass. While it might seem like a low bar at first glance, 40 percent of the films in the study missed that mark. Among recent hits that flunked the Bechdel test: Bohemian Rhapsody, Burning and Deadpool 2.
The majority of these movies were family blockbusters, including Jurassic World, Finding Dory, Beauty and the Beastand Star Wars’ Rogue One, The Force Awakens and The Last Jedi.