Chennai, May 19:
With extended lockdowns and social distancing, when conventional advertising seems difficult, Himalaya and 82.5 Communications together has created a film that introduces Himalaya Pure Hands hand sanitizer to the world. And, it does so, using #ThePurestGreeting – the ancient Indian tradition of Namaste as a form of greeting.
The film is an ode to Namaste, the traditional Indian greeting, which has both spiritual and scientific dimensions to it. A soulful narrative runs through this unique film that has been shot, directed, and edited remotely, spanning across several countries. Over 15 Indian and international DoPs collaborated on this film.