Tiruvandrum, Sept 26:
Kerala Tourism’s internationally-acclaimed ‘Human by Nature’ campaign on Thursday bagged the prestigious PATA Grand Award 2020 for Marketing, giving a huge stimulus to the state’s tourism industry, which has been severely impacted by COVID-19.
Kerala Tourism has bagged one of the three PATA Grand Awards, which were announced live during a virtual presentation ceremony in Beijing.
The distant event was attended virtually by Tourism Minister Kadakampally Surendran, Tourism Secretary Rani George; Tourism Director P Bala Kiran; PATA Chief Executive Officer Mario Hardy; and Macao Government Tourism Office (MGT) Director Ms Maria Helena de Senna Fernandes.
It was for the first time that this year’s PATA Gold Awards, supported and sponsored by the Macao Government Tourism Office (MGTO), were announced online since its inception in 1995.
This year’s awards recognised the achievements of three Grand title winners and 21 Gold awards.
Expressing happiness over winning the top award, Surendran said Human by Nature was a brilliant marketing strategy to revive tourism that had suffered a severe knocking in the wake of the 2018 floods and the outbreak of the Nipah virus.
The campaign, which showcased the culture and daily life of the people of the state, was aired in national and international channels, newspapers, portals and airport displays in key cities, which went a long way inhelping Kerala achieve a record growth rate of 17.2 per cent in 2019.