‘Moo’tivational step!

‘Moo’tivational step!

‘Moo’tivational step!


There are various attempts that have been made to improve cows’ milk production, but a new experiment in Russia has made global headlines. A Russian dairy farm, in collaboration with the Ministry of Agriculture, tested virtual reality glasses on cows in an attempt to calm and motivate them to produce more milk.

According to a report, the experiment was based on the theory that a cow’s environmental conditions play a major role in the amount of milk produced.

A team of developers, assisted by several consultants and veterinarians, came up with modified large-sized virtual reality glasses which allow cows to visualise a summer field. There are no visuals of the cows wearing the headsets, barring a couple of photos released by the ministry, and it wasn’t clear how long the devices were worn by the animals.

It is also unclear if the cows’ milk production increased due to the experiment, but the Russian government claimed that the experiment resulted in decreased anxiety and improved the emotional mood of the herd.

Ganesh Trinitymirror

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