Rajasthan Chief Minister Ashok Gehlot has announced that the desert state will have a new tourism policy in a bid to revive tourism in the desert state.
Tourism in Rajasthan has suffered due to coronavirus pandemic. Several business activities connected with tourism in the desert state has suffered because of lack of tourism due to coronavirus pandemic.
“Fairs and festivals are our cultural heritage; we need to give them new look and introduce new things so that more and more domestic and foreign tourists can be attracted. Rebranding of our fairs and festivals including Pushkar Fair, Desert Festival, Kumbhalgarh and Bundi Festival should be done. With introducing new thinking, activities should be included to attract tourists.”, Rajasthan Chief Minister Ashok Gehlot mentioned.
Gehlot mentioned that Rajasthan has a large number of religious sites that are ancient and are important from the archaeological point of view.
Tourism has been one of the major sources of revenue for Rajasthan in the past which helped in generating employment but due to coronavirus pandemic, this sector has been bearing the brunt.
Lack of tourism has adversely affected scores of ancillary businesses and professions linked with tourism in the state. The Gehlot led Government believes that the new policy will help revive the tourism sector in the state on which lakhs of livelihoods have been dependent in the past.
Govind Singh Dotasara, Minister of State for Tourism, mentioned that “The draft of new tourism policy is ready and will be finalised by the end of this month”.