Sri Lanka promotes ‘Ramayana Trail’ to attract tourists

Sri Lanka, Aug 13:

Sri Lanka is all set to concentrate on promoting the Ramayana trail to Indian tourists in a bid to promote tourism. The newly-appointed tourism brand Ambassador and cricket legend Sanath Jayasuriya on Tuesday said his country will concentrate on promoting the Ramayana trail to Indian tourists, as the crisis-hit island nation seeks to boost tourism for economic recovery.

Jayasuriya, a former Sri Lankan cricket captain, met India’s High Commissioner in Colombo, Gopal Baglay, on Monday. “Sri Lanka’s newly-appointed tourism brand Ambassador, cricket legend @Sanath07 met High Commissioner today. The meeting focused on strengthening ties between the people of India and Sri Lanka and promoting tourism as an instrument for economic recovery,” the Indian High Commission tweeted.

Responding to the tweet, Jayasuriya on Tuesday thanked Baglay for agreeing to meet him.

“We will concentrate on promoting the Ramayana trail to the Indian tourists,” he tweeted. Both India and Sri Lanka agreed in 2008 to work on enhancing shared cultural and religious values based on the Ramayana heritage.

The Ramayana is one of the two major Sanskrit epics of ancient India and an important text of Hinduism. There are 52 sites on the Ramayana Trail in Sri Lanka.

India in May re-emerged as Sri Lanka’s top inbound tourist market with 5,562 arrivals followed by the UK with 3,723 arrivals.

The 53-year-old former Sri Lankan cricketer and captain was appointed as the Brand Ambassador of Tourism for Sri Lanka last week.

Monday’s meeting between Jayasuriya and Baglay was the second this year. Jayasuriya met with Baglay in April and sought India’s assistance in obtaining essential medicines for Sri Lanka.

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