Tiktok’s #FoodofIndia challenge!

Tiktok’s #FoodofIndia challenge!

Tiktok’s #FoodofIndia challenge!

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Chennai :

TikTok, the world’s leading short video platform, has something exciting for all the food lovers out there! To give users an opportunity to express their love for food, TikTok has partnered with Food food TV to launch its in-app campaign #FoodofIndia to encourage its users to create and share lip-smacking food content and get an opportunity to become famous as a food Vlogger, food reviewer or Chef. The most creative videos and recipes stand a chance to get recognized by the Food Food TV and also an opportunity to win gift hampers of worth INR 10,000!

Additionally, as part of the challenge, some of India’s popular chefs will take the #FoodofIndia challenge under two themes – blind fold where the guests on the show will be blind folded and asked to identify the dish and 3 ingredient recipes where the guests will get any three ingredients of his/her choice to create an exciting dish/recipe. Similarly, TikTok is also encouraging its users to create and share videos with these themes to win an opportunity to be famous!

On TikTok, Food has been one of the most popular categories with over 9.2 billion view for the #DesiFood. Millions of users regularly post videos exhibiting their creativity using different themes, filters and hashtags. From teaching conventional Indian dishes to experimenting with different cuisines, Indians have been sharing their love and passion for food in more ways than one. #FoodofIndia, which has garnered over 190 million views as of now, is another opportunity for TikTok users to showcase their skills and love for food with the community.

Ganesh Trinitymirror

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