Ahead of England’s World Cup semi-final clash against Australia, the International Cricket Council (ICC) and England & Wales Cricket Board (ECB) celebrated the impact that the ICC Men’s Cricket World Cup has had in inspiring young people – with over one million children aged 5-12 connecting with the sport.
The milestone was celebrated at Yorkmead Primary School in Birmingham with ambassadors Jonathan Trott and Danielle Hazell in attendance alongside local school children.
The achievement comes as a result of the plan to use the ICC Men’s Cricket World Cup to connect with children and young people – a key aim of the ECB’s plan to grow the game. To help inspire the next generation to fall in love with cricket, partners and stakeholders across the game have worked on initiatives including Cricket World Cup Club Family Days, the Cricket World Cup Schools Programme and fan zone activations.
In a landmark year for cricket, the ICC Men’s Cricket World Cup has helped bring cricket to thousands of schools across the country through a partnership with the Chance to Shine charity and Kwik Cricket competitions, engaging over 700,000 kids and 12,000 teachers in the sport. Over 12,000 kids have experienced the thrilling spectacle of the Cricket World Cup first-hand thanks to free tickets. There has also been a wide range of opportunities available to kids to engage directly in the game through interactive cricketing activities.
To ensure clubs continue to be diverse and family friendly, ECB has made a multi-million-pound investment directly into clubs through the World Cup Small Grants Scheme. The scheme has helped 3,000 recreational clubs throw open their doors throughout the tournament, giving over 80,000 kids the opportunity to connect with the ICC Men’s Cricket World Cup in the first month of the tournament alone.
Speaking at the celebratory event, Danielle Hazell, said: “You can see how the ICC Men’s Cricket World Cup has gripped the nation whether it’s a five-year old picking up a bat for the first time or an 80-year old who has held a lifelong love of the game. The ECB and the ICC have done a fantastic job of opening up the sport to a new generation of potential superstars and I look forward to watching the development of the next generation over the coming years.”