WSF & PSA Announce New 2024 Paris Olympic Games Inspired Campaign

WSF & PSA Announce New 2024 Paris Olympic Games Inspired Campaign

WSF & PSA Announce New 2024 Paris Olympic Games Inspired Campaign

The World Squash Federation (WSF) and Professional Squash Association (PSA) have today launched an ambitious new campaign – “Squash Goes Gold” – aimed at giving the global squash community the opportunity to take an active part in the sport’s future, including the bid to become part of the Paris 2024 Olympic Games programme.

Alongside a series of other strategic initiatives launched over the past year, such as the youth-focused SquashFORWARD programme, Squash Goes Gold aims to shape the future of the sport and make it even more innovative, inclusive and sustainable.

“Squash is played in some of the most spectacular locations in the world – in front of the Pyramids of Giza, on the harbour-front in Hong Kong, inside Grand Central Terminal in New York – and our ability to showcase the beauty, youth and innovative drive of Paris by setting up an all-glass court anywhere in the city is something few sports can do,” said WSF President Jacques Fontaine.

“Squash Goes Gold will allow the squash community to further unite behind our Olympic campaign and play their active part in helping our sport secure its place at the Olympic Games. As a sport, we pride ourselves on our inclusivity and work hard to provide opportunities for individuals to participate at all levels – playing, officiating, coaching, managing and volunteering. Including the Olympic dream, for those involved in the game at all stages, would be a wonderful addition.”

PSA CEO Alex Gough said: “The Olympic Games is the greatest sporting event in the world and there’s no question that a Gold Medal would be the pinnacle for any squash player. As a sport we have made huge strides forward in the past decade; uniting the men’s and women’s professional tours, enabling us to reach parity in men’s and women’s prize money at major events, dramatically improving the sport’s broadcast arm and continuously improving both the spectator and viewer experience.

“Squash is in the best position it has ever been and this campaign will allow the sport’s global player and fan base to get involved with the Paris 2024 bid directly and have their own influence on the future of the sport. A future we hope will see squash featured in Paris in four years’ time.”

Ranjini Trinitymirror

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