Who said dogs are the gratefull ones ? Here we have a grateful dog owner who has spent $6 million which amounts to INR 42,168 Crores on a Super Bowl LIV ad to thank the University of Wisconsin School of Veterinary Medicine (UW SVM) of US for treating and saving his 7-year-old golden retriever from an aggressive form of cancer in its heart’s blood vessel walls. Defying the odds, the pup beat a grim 1 percent chance for survival and is enjoying a new “leash” on life today, inspiring his owner to fundraise for veterinary research.
David MacNeil, the founder and CEO of WeatherTech, a car accessories company to express his appreciation, highlighted the vet school’s incredible work with a commercial during the second quarter of the Super Bowl this Sunday.
In lieu of giving money directly to the school, the CEO bought the $6 million ad to raise awareness and inspire viewers to make donations of their own.
“We wanted to use the biggest stage possible to highlight Scout’s story and these incredible breakthroughs. This research will help advance cancer treatments for humans as well, so there’s the potential to save millions of lives of all species,” MacNei added.
Scout’s moving “Lucky Dog” ad has already been viewed over 300,000 times on YouTube, while an official for the vet school has described the honor as “amazing.”
“Hi I’m Scout and I’m a lucky dog. I’m a cancer survivor. I’m alive thanks to the UW SVM” a voice over said in the video.
” Their research has the potential to save millions of pets lives. Pets make a difference in their life you can make a difference in theirs,” it added.
Last year, Scout was also featured on WeatherTech’s ad.