Chennai, Nov 17:
Preethi Kitchen Appliances celebrated an important milestone in its Make in India initiative with the launch of a new technologically advanced manufacturing facility near Chennai. This marks Preethi’s dominance over the last four decades. The 70,000 square feet Mixer-Grinder manufacturing and assembly unit was formally inaugurated by dignitaries from Royal Philips in a grand ceremony.
Preethi brand has become an indispensable part of every South Indian household. Preethi attained its helm when consumers started acting as brand guarantors and coined the phrase “Preethi KuNa Guarantee” which later became the brand identity. Preethi also stepped up its exports serving the Indian diaspora in 14 countries.Roy Jakobs, Chief Business Leader, Personal Health, Royal Philips, said “We are proud that our manufacturing unit is Lean certified and all our products will be RoHS compliant. The facility is equipped with top notch technologies like cobots to increase efficiency and to deliver high quality products to our consumers. We are looking at this, as a world class manufacturing site for Mixer-Grinders and it fits perfectly with our growth plans. We strongly believe that the new facility will enable us to sustain our leadership in the industry. Commenting on the business performance, he added, “With 20%market share in the Mixer-Grinder market, we have already established a dominant position in the food preparation segment. ”