‘Varisu’ non-theatrical rights sold for Rs 150 crore

Chennai, Sep 14:
Vijay is currently shooting for a Tamil Telugu bilingual film titled ‘Varisu’ which is directed by Vamshi
Paidipally. The movie features Vijay and Rashmika Mandanna in the lead roles and the supporting cast
includes Sarathkumar, Prabhu, Shaam, Sangeetha Krish, Samyuktha Shanmuganathan, Prakash Raj,
Srikanth and Yogi Babu.
The film title ‘#Varisu’ was trending on social media all day yesterday, September 12 after the
announcement of the film’s non-theatrical rights (OTT, digital and satellite) were made. According to
reports of a trade analyst, the film’s pre-release business has already crossed Rs 150 crore and the film
is expected to have a mass head start.
Reportedly, the film’s non-theatrical rights and dubbing rights to Hindi have been sold already and the
shooting of the movie is currently taking place in Hyderabad. It is also speculated that as ‘Varisu’ was
sold for a whopping amount even before its release, it is expected that Vijay’s next ‘Thalapathy 67’ which
is directed by Lokesh Kanagaraj will be sold at Rs 200 crore.

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