Gulmarg, Feb 24:
The snow-covered landscape of Gulmarg has turned into a winter wonderland, drawing droves of tourists
to this famous ski resort and giving a new lease of life to the tourism sector.
Gulmarg, famed for its breathtaking landscapes and top-tier skiing slopes, had endured an unusually
prolonged dry spell leading up to February 11. The delayed snowfall, which blanketed the picturesque
town after February 11, has not only transformed Gulmarg into a winter wonderland but has also
revitalized its tourism industry.
The much-awaited snowfall, coinciding with the 4th edition of the Khelo India Winter Games, acted as a
catalyst, drawing tourists and skiers alike to revel in Gulmarg’s winter wonderland. Within days of the
snowfall, the region experienced a remarkable surge in tourist influx. From February 12 to 17, a
staggering total of 19,532 tourists flocked to Gulmarg, signalling a substantial uptick compared to
previous weeks.
Of these visitors, 15,086 were domestic tourists, underscoring the strong interest among local travellers
in exploring Gulmarg’s snow-draped terrain. Additionally, 4,290 locals and 156 foreigners also graced the
region with their presence during this period, highlighting Gulmarg’s allure as an international tourist
hotspot.
The spike in tourist numbers has a positive impact on local businesses, particularly hotels, restaurants,
and ski resorts. Hotel owners witness a sharp uptick in bookings and inquiries following the snowfall, with
many establishments operating at full capacity during the peak season.
