BIZ~COM
More women are taking the driver’s seat in making travel decisions, seeking personalized experiences and leaving male travelers way behind when it comes to spending.
Tourism has a pivotal role to play in achieving the objectives at the heart of the 2030 Agenda for Sustainable Development, in particular the commitments to gender equality and the empowerment of women of Sustainable Development Goal 5, says UN Tourism portal https://www.unwto.org/.
UN Tourism has developed the online
Gender Equality in Tourism Training course that is available for free on the atingi.org platform. The course is designed for tourism workers of any level from the public sector or businesses and it takes one hour to complete. You will learn about gender equality in the tourism sector and earn a certificate once you complete all of the modules.
According to the 2024 Women’s Travel Consumer Insight Report recently released by the online travel agency Trip.com Group, average annual per capita travel expenditure for women exceeded that of men by nearly 8 percent in the past year.
The unstoppable spending power of Chinese women in the tourism industry is evident, as tens of millions of them realize their dreams to travel, with significant growth momentum seen in lower-tier markets.
Regardless of their age, travel is a strong desire for all women, according to the report, which looked at female users who traveled for nonbusiness reasons over the survey period.
Middle-aged women born in the 1970s and 1980s accounted for 62.2 percent of the female travelers and were by far the main force when it comes to consumption, the report showed. Young women born in the 1990s and 2000s accounted for 28.5 percent of tourism spending, indicating their emerging potential as consumers. While the older generation born in the 1950s and 1960s constituted just 9.3 percent of female travelers, the research showed they had a strong preference for premium travel experiences.
The powerful and beautiful force of female travel is blossoming and this sector is gearing to welcome them for fostering economic boom.
