Goa, Feb 23:
Government of Goa and Indian travel major MakeMyTrip (MMT) on Thursday inked a Memorandum of
Understanding (MoU), to further turn Goa in a year-round destination, moving beyond its iconic sun,
sand, and beaches. The one of a kind public-private partnership aims to outline a series of innovative
initiatives to showcase Goa’s lesser-known inland treasures, its rich cultural tapestry and delectable
culinary traditions, is the next step ahead.
As part of this pact, MMT plans to broaden the reach and appeal of the coastal state by bringing to the
table its expertise in digital innovation and marketing.
The Tourism Minister of Goa emphasized the government’s commitment to transforming Goa, the first
state to launch Regenerative Tourism initiative. This particular initiative of the state government has
Ekadasha Teertha campaign, where they are connecting eleven places of worship to form a travel circuit.
In the next 36 months the Tourism Department’s goal is to promote environmental restoration, cultural
preservation, and community empowerment by means of four paths – spirituality, indigeneity,
civilizational and cultural nationalism, and conscious tourism, as part of the Regenerative Tourism
initiative.
