GLOBAL VOICE
Qatar Airways is the world’s first airline to develop the Artificial Intelligence powered digital human cabin crew to assist its passengers in designing curated travel experiences.They have broken new ground at ITB Berlin 2024 with the successful launch of its holographic virtual cabin crew, Sama 2.0.
Sama, meaning ‘sky’ in Arabic, has taken centre stage at the new Qatar Airways stand during ITB Berlin. The biggest travel and tourism trade event saw the revolutionary showcase of Sama, who continues to interact with both visitors and media alike. Enabled by industry-leading conversational AI, she will continue to learn and develop over time to improve responses through passenger interactions. Sama 2.0 is ready to answer questions in real time such as Qatar Airways FAQs, destinations, support tips and more, and will be accessible through
QVerse, Qatar Airways’ immersive digital platform, as well as through the Qatar Airways app. Sama is developed by Qatar Airways in partnership with UneeQ, a leader in AI digital human technology. This collaboration between Qatar Airways and UneeQ harnesses UneeQ’s innovative platform to enhance the digital travel experience and sets new standards in the aviation industry. The one-of-a-kind cabin crew is also poised to create benchmarks for personalised and functional service interactions in air travel.
Qatar Airways recently also unveiled its Generative AI experience for hassle-free and personalised travel planning at the Web Summit Qatar. The experience utilises comprehensive visual interactions and an interactive 3D map to understand customers’ travel preferences, thereby eliminating the need for manual searches. Customers can thus seamlessly receive suggestions for their dream journeys across Qatar Airways’ network of over 170 destinations.
Originally introduced in 2022 as the “first-ever metahuman cabin crew,” Sama was initially designed to guide customers through the QVerse, Qatar Airways’ immersive virtual platform.
