Snack aisle in a local supermarket and you will be amazed by the sheer variety of products on offer—be it healthy, fried, deep fried, baked, grilled, air-fried or roasted—available across categories like vegetable sticks, nuts, seeds, whole grains and rice crackers, and that too in flavours like creamy cottage cheese, yoghurt, hummus, avocado, salt and pepper, roasted in cheese or butter, and with ingredients or condiments such as spices, herbs, etc. Every grain, fruit or vegetable is turning into a snack.
The mantra is also ‘root to fruit’, and you have options ranging from brinjal, banana, lady’s finger, jackfruit and potato chips to chana dal, roasted peanuts and moong dal, among many others.
According to a report published by market research company IMARC Group, the Indian snacks market size was Rs 42,694.9 crore in 2023 and is expected to reach Rs 95,521.8 crore by 2032, exhibiting a growth rate (CAGR) of 9.08% during the forecast period. “The rising popularity of convenient food products, increasing implementation of quality standards by the Food Safety and Standards Authority of India (FSSAI), and increasing number of e-commerce brands and distribution channels represent some of the key factors driving the market,” the report adds.
