Srinagar, Dec 12:
In a momentous celebration of International Mountain Day 2023, the Directorate of Tourism in Kashmir
orchestrated a spectacular event at the Tourist Reception Centre in Srinagar.
The event, graced by the esteemed presence of Dr. Syed Abid Rashid, Secretary to the Government
Department of Tourism and Culture, unfolded as a beacon of hope for sustainable tourism practices.
The chief guest, Dr. Rashid, impressed on the importance of preserving mountain ecosystems,
underscoring the commitment to responsible tourism. The gathering included luminaries such as the
Director of Tourism Kashmir, senior officials from the Department of Tourism, representatives from
various travel trade organizations, and passionate adventurers from diverse clubs and associations.
Dr. Abid said that tourism in Kashmir has flourished tremendously with the valley recording a steep rise in
the number of visiting tourists from the whole country. He said that the number of tourists who have
already visited JK this year in different segments like adventure, leisure, pilgrim has already crossed 20
million and this counting will grow further in this month owing to the winter tourism peak. He
congratulated the department for its efforts in increasing the footfall of tourists.
Secretary said that in order to cater to the huge influx of tourists we need to diversify our tourism
products and have to explore and develop virgin destinations and introduce new activities apart from the
traditional ones so that the experiences of tourists are enhanced and they return back with good
memories.
