Tokyo, Feb 21:
The Tokyo government and Tokyo Convention and Visitors Bureau have created two digital experiences
intended to promote the city’s appeal as a destination for tourists.
The first is a virtual interactive portal on the Roblox platform called “Hello! Tokyo Friends” – an interactive
game experience that is based in a virtual cityscape of Tokyo and has activities such as a treasure hunt,
trivia games and other activities.
The second digital product is a new app, Tokyo Hunt, that connects the virtual world on Roblox with the
real city of Tokyo. By visiting designated spots with the app, users can collect “emblems” that give them
Roblox rewards. The app also has augmented reality so as users tour Tokyo, they can take photos with
characters from the virtual Roblox world.
“This blend of real-world exploration and virtual rewards offers a unique way to create and share
memories of Tokyo, all through your smartphone,” the partners said in a news release.
“We hope that the interactions on “HELLO! TOKYO FRIENDS” will help to promote Tokyo’s appeal as a
tourist city and foster Tokyo fans!”
