Madhya Pradesh , Mar 13:
Madhya Pradesh government on Tuesday said it has signed an agreement with MakeMyTrip and redBus
to foster sustainable tourism development and promote the state as a ‘premier’ tourist destination.
Under the Memorandum of Understanding (MoU), online travel firm MakeMyTrip will provide offline and
online training sessions to existing and upcoming homestay operators to help them understand the
various nuances of promoting and running such properties effectively, Madhya Pradesh Department of
Tourism said in a statement.
Further, MakeMyTrip will collaborate with the tourism department to intensify the focus on promoting
pilgrimage and wildlife-led travel experiences that the state has to offer through its platform, according to
the statement.
redBus will be recognised as the official “Online Bus Ticketing Partner” by the Madhya Pradesh Tourism
Board and will work to help travellers discover the far reaches of the state.
“Madhya Pradesh is committed to showcasing and curating newer experiences to suit modern travellers
across age groups. We believe this collaboration will help us tap into newer approaches and avenues to
support our goal in a conscious, sustainable, and equitable manner,” Sheo Shekhar Shukla, Principal
Secretary, Tourism and Managing Director, Madhya Pradesh Tourism Board, said. PTI SM DR
