Sri Lanka, Dec 8:
Sri Lanka has finally announced its plans to roll out its global tourism marketing campaign urging tourists
“You’ll Come Back For More,” marking the first such campaign since 2007.
Skift had earlier highlighted the country’s 16-year gap in robust tourism promotion. The country had
developed a comprehensive consumer campaign in 2021, which had then been shelved.
The new campaign is set to unfold in phases, initially focusing on communicating the restoration of
stability in the country and its readiness to welcome tourists, this will run through February. Subsequent
stages will elaborate on the central theme of “You’ll come back for more,” targeting key source markets of
Sri Lanka Tourism.
Ogilvy, the creative agency behind the campaign, based its strategy on insights revealing that over 30%
of tourists visiting Sri Lanka are repeat travelers.
The government has also urged the private sector to play a pivotal role in attracting tourists, with Tourism
Minister Harin Fernando emphasizing that the government’s responsibility was restricted to ensure an
enabling environment.
